• Contact Us
  • Pricing
  • Search
  • Register
  • Login
  • DNS Tools
    • MX Records
    • A Records
    • CNAME Record
    • PTR Record
    • SPF/TXT Records
    • NS Records
  • Domain Tools
    • ARIN Records
    • WHOIS Records
  • Blacklists
    • Blacklist Checker
    • Whitelist Checker
    • Email Blacklist Removal Tool
  • Email Tools
  • Port Scans
  • Other Tools
    • IP Tools
      • IP Address Converter
      • IP Address Locator
      • IP Range To CIDR
    • Chrome Extension - Email Deliverability Checker
  • Blog
    • First Time Sender
      • Email Certification
      • Email Throttling
      • IP Warming
    • Formatting Emails
      • For Browsers
      • For Devices
      • For Email Clients
    • How To Avoid
    • How To Set Up
    • Mail Tester Guide
      • Email Headers Explained
      • MX Records, PTR Records, and Reverse PTR Records AKA rDNS
      • RFC Syntax Checking
      • Email Port Checks
      • SPF Record and Alignment
      • DKIM Signatures and Alignment
      • DMARC Checker
      • Mail Tester Test Tool
    • Measuring Peformance
      • Bounces
      • Clickthrough Rates
      • Open Rates
    • Related Resources
      • Abuse Contacts
      • Common Ports
      • DMARC and the Contact Us Form
      • Email Identifier
      • Email Headers
      • Email Statistics
      • How Email Works
      • How to Treat Spammers
      • Securing Your Server
    • Rules to Follow
      • Can Spam Act
      • Postmaster Guidelines
  • Member Services
    • Members Area
    • Blacklist Monitoring
    • Complete Monitoring Solution
    • Domain Name Monitoring
    • Feedback Loop Submissions
    • Full Port Scan Monitoring
    • Mail Tester Pro Tool
    • Mail Miner
    • Spam Detector Toolbox
    • Trusted Sender Site Seal

Losing Reputation

The first thing we must establish is what is reputation, commonly prefixed with the terms "Email" or "Sender". Your reputation, simply put, means does the internet service provider (ISP) trust and want your emails. Every time you send out an email it affects your reputation. You're probably thinking you're an honest individual with good intentions and you have done nothing wrong. Perhaps you're right. But ISPs follow their own internal logic to determine if your email can be trusted. These programs don't know your personality or trustworthiness, they never met you face to face or looked you in the eyes. Each ISP maintains their own list and scoring system on your reputation and there are three main categories that influence your reputation.

Email Configuration

Is your email configured properly? These are the most common mistake and the most easy to fix that cause senders to lose reputation. People think sending emails is simple and is automatically configured properly. That's hardly ever the case. Go throught he configuration checklist below.

Did you configure your: Once you get everything configured, test, test, and test. Use our eMail Tester to ensure everything is configured right.

Message Content

How do you structure your email? Do you use a lot of links or images? Do you use spam-like keywords? Do you use colored text and bolded fonts? Are you emails short? Spam filters analyze your email and score it based on its content. Read the article How to Avoid Spam Filters to learn more. The more conditions the spam filters recognize and flag the lower your reputation will be.

Recipient Feedback

You did everything right. Things are configured, you structured your message properly, and you sent it off! Now comes the last critical step in the process. Securing your reputaton as a good sender. Not everyone will be happy receiving your email. Did you:
  • Follow the CAN-SPAM Act and provide an easy way for people to opt out?
  • Sign-up for Feedback Loops with all the known email providers that have them?
  • Process all of your bounced emails and remove them from your list?
Everything combined is factored into your reputation score. It's much easier to hurt your reputation than repair it, so you must be vigilant about keeping it healthy.

Source: Unlock The Inbox

Copyright © 2019 Unlock The Inbox