• Contact Us
  • Pricing
  • Search
  • Register
  • Login
  • DNS Tools
    • MX Records
    • A Records
    • CNAME Record
    • PTR Record
    • SPF/TXT Records
    • NS Records
  • Domain Tools
    • ARIN Records
    • WHOIS Records
  • Blacklists
    • Blacklist Checker
    • Whitelist Checker
    • Email Blacklist Removal Tool
  • Email Tools
  • Port Scans
  • Other Tools
    • IP Tools
      • IP Address Converter
      • IP Address Locator
      • IP Range To CIDR
    • Chrome Extension - Email Deliverability Checker
  • Blog
    • First Time Sender
      • Email Certification
      • Email Throttling
      • IP Warming
    • Formatting Emails
      • For Browsers
      • For Devices
      • For Email Clients
    • How To Avoid
    • How To Set Up
    • Mail Tester Guide
      • Email Headers Explained
      • MX Records, PTR Records, and Reverse PTR Records AKA rDNS
      • RFC Syntax Checking
      • Email Port Checks
      • SPF Record and Alignment
      • DKIM Signatures and Alignment
      • DMARC Validation
      • Mail Tester Test Tool
    • Measuring Peformance
      • Bounces
      • Clickthrough Rates
      • Open Rates
    • Related Resources
    • Rules to Follow
      • Can Spam Act
      • Postmaster Guidelines
  • Member Services
    • Members Area
    • Blacklist Monitoring
    • Complete Monitoring Solution
    • Domain Name Monitoring
    • Feedback Loop Submissions
    • Full Port Scan Monitoring
    • Mail Tester Pro Tool
    • Mail Miner
    • Spam Detector Toolbox
    • Trusted Sender Site Seal

Email Open Rates


Email open rates are a statistic that gives you an idea of how many people opened the email you sent to your distribution list. Keeping track of the trending of this statistic is important as it allows you to determine what motivates people to open and read your email.

How Are Email Open Rates Determined?


Most email list management software or vendors will embed a small 1x1 pixel image in the email which is also known a tracking pixel. When that image is shown in the person's email client, it tells the email list mananagement software that person X, just opened the email. Just from one little pixel most email list programs can tell which person opened the email and how many times they viewed the email.

In more recent years a lot of email providers automatically disable images from loading which has dramatically lowered the open rates. It's no longer viewed as an accurate measure of successful opens.

Some list management software also incorporates link clicking into the open rate to give a better indication of your true open rate. If an encoded link is clicked it will count towards the open rate. Obviously if they clicked a link they opened the email.

How Do You Increase Email Open Rates?


There are many different ways to increase your email open rates.
  • Ask the person you are emailing to add you to their safe senders list.
  • Have a catchy subject line that entices people to open the email.
  • Embed some graphics. Embedded graphics are automatically shown in most email clients since they are considered less risk.
  • Run your emails through a spam filter and check the spam score. Read "How to Avoid Spam Filters."
  • Try to get on the different whitelists that are available. Do a White List Search to see which ones you are already on.
  • Improve your sender reputation. Read "How to Avoid Losing Reputation."


Below Are Some Industry Average Email Open Rates


Email Open Rates By Industry

Source: Unlock The Inbox

Copyright © 2018 Unlock The Inbox